Dynamics NAV and WooCommerce integration: Løwener improves customers' experience and minimizes administrative tasks through digitalization
From 1889 to 2019
Løwener is a well-reputed company supplying large Danish and foreign industrial companies. For 130 years, Løwener has been trading and offering industrial products, machinery, and solutions for industries, contractors, the auto and transport industry, and the public sector in Denmark and internationally. Løwener is experiencing constant growth and is striving to provide great value for its customers.
A key factor for digital growth
Løwener was searching for a digital agency that could take over and further develop the current website. The goal was to create a user-friendly website and automate as many internal processes as possible. In this way, the company can focus on its core activities and avoid additional manual work.
Since Twentyfour (formerly HTML24) took over hosting and development of Løwener’s webshop, we have built:
- Integration between Woocommerce and Dynamics NAV.
- Improving the existing website into a webshop.
- Technical SEO optimization.
- A responsive design of the website.
Dynamics NAV & WooCommerce
The aim was to create a dynamic B2B webshop with fast access to products and other important information. In this way, the company is able to provide better customer service and build a strong relationship on a single platform. The integration between Woocommerce and Løwener’s ERP system Dynamics NAV (Navision) saves a lot of time for the employees by minimizing repetitive administrative tasks.
The new B2B webshop aims to provide an effective way for Løwener to grow with low expenses. Based on this, the company can take advantage of the opportunities in the digital market and optimize its sales process.
Automation of workflow
Twentyfour developed an API integration between its webshop (WordPress+WooCommerce) and ERP system Dynamics NAV (Navision), which automates the communication between the two systems.
The integration will synchronize the exchange of information about products, storage, price, and more between the webshop and the ERP. This, in turn, automates lots of manual processes and saves time.