Your online presence on Google
This free and easy to use tool, is used by businesses and organizations to manage their online presence on Google. This includes both Search and Maps. At no cost for you, Google My Business allows your potential customers to see your hours of operation, phone number, website and directions at a click of a button. Moreover, customers will be able to have an inside look at your business with the help of the review rating and details related to the busiest hours.
Why start using Google My Business?
No matter what devices are using, whether is a phone, tablet or desktop, potential customers will be able to look for your business online. Every day there are more than 3 billion searches on Google, therefore you want to make sure that you are being found. Another reason to boost your visibility online is that Google guides consumers through the process of navigation effortlessly and intuitively, making it much easier for them to find your brand.
A good example of Google My Business can be found in the picture on the left. This shows the booking profile of a Danish booking system, Terapeut Booking, where details like address, reviews and rating are mentioned in the search engine.
Giving Google as many details as possible, will help your business rank higher and potentially beat your competitors, all while having a better chance to connect and engage with your audience.
As a bare minimum, it will allow you to claim your organization in the eyes of Google and its users. When you claim your organization, your organization will always be shown when users are searching for the organization’s name.
Benefits of using Google My Business
As the main search engine of the world, Google helps people to find answers for their most pressing questions making their lives easier.
Google My Business was developed to help businesses stand out, helping consumers find easier results related to business profiles, whether is through a search result or a maps query. While being free of charge, Google My Business has some features that will help your business have a bigger impact on Google searches. The biggest impacts are determined by the following factors:
- Add images
- Give Google as much information as possible about your business
- Treat it as a social media extension
Another good example can be found on the screenshot on the right. This shows an example of when people are searching for the Eatie.io website. Eatie is used to find a restaurant and the company is shown when people are searching for a restaurant that is present in their database. As you can see in the picture below, their account is very active providing more information such as pictures, maps direction, and they are inviting their customers to engage by adding the section “ Spørgsmål og svar” or in English vocabulary “ Questions and answers”.
35% more clicks
Google says that people are 35 percent more likely to click if a business has pictures. Humans are visual by nature, so if you want your clients to be attracted to your business, show it in the best way possible.
Giving Google as much information as possible about your business combined with an active account letting customers knowing about company updates, and answering questions and reviews, will make your business thrive and be a step ahead of the competition.
Who are we?
Twentyfour is a digital agency located in Copenhagen specialized in data integration, automation of workflows and web development. We take upon digital challenges by enabling integration faster, smarter and easier, connecting applications and data across organizations improving business efficiency.
With years of extensive experience by working with diverse customers across different industries, our developers haven’t encountered two systems that they couldn’t integrate.
We take pride in our work and we deliver great results that ensure customer satisfaction
Do you have a project that requires integration, automation of workflows or developing a website or web app? Our developers and account managers are looking forward to hearing your ideas. Feel free to contact us below!