Cases - CMS-based website

New digital solution supports Nupo's customer experience with a focus on automation and integration of different systems

Weight loss, exercise, and health have been some of the main things on Danes’ minds for many years. And with the vision to make dieting a positive and healthy experience, Nupo entered the market in 1981.

Since then, Nupo’s products have been tested and approved with more than 35 individual clinical trials demonstrating that Nupo is fast, safe, and effective. Nupo’s export adventure began in 2010, and in 2019 Nupo had to invest in a new digital system to improve the digital customer experience for all their customers around the world.

The task is to create an exceptional digital customer experience

In 2019, Nupo exported its products to more than 8 countries, including China, the Netherlands, and Croatia. In connection with future growth, Nupo was looking for a digital agency with expertise in creating an extraordinary digital customer experience for its online customers worldwide.

Nupo had a desire and an expectation that the new digital system would support the digital customer experience for customers around the world. The new system was expected to minimize the invested time in as many manual and time-consuming tasks as possible, such as handling product information and accounting.

Based on the purpose and expectations of Nupo, the company hired Twentyfour (formerly HTML24) to be responsible for creating and developing a responsive webshop focusing on its products, integration, and automation of internal storage and accounting processes.


Visit Nupo here!

Data-integration KOEBT, Microsoft Dynamics NAV, ERP-integration, Postnord (via vConnect)
Backend of webshop
WordPress, PHP, WooCommerce
DevOps tool
Other technologies
2 different languages
On going
12.187 Lines
Babis Georgopoulos, Erik Lindberg, and Tobias Karentius Kromann Dahl

The project

Nupo and Twentyfour have worked closely together in order to match Nupo’s expectations with the webshop. Twentyfour has developed a new unique digital webshop focusing on supporting the digital customer experience for Nupo’s customers around the world.

Twentyfour has provided an elegant and responsive webshop, making it much easier for the employees to control as well as more user-friendly for customers to navigate.

Twentyfour has integrated the new webshop with Dynamics NAV. This has resulted in much faster processing of customers on the site as well as simplified Nupo’s workflow. All through our own integration platform, KOEBT.

The result

Twentyfour has built a digital solution for Nupo, making it easier to provide more engaging information, leading to more sales online. The user-friendly CMS has made it easier for the employees to control the new webshop in terms of adding new products, images, and descriptions. With the new unique webshop and integrated platform, Nupo can offer its customers an experience that stands out from its competitors.

We are super proud to have Nupo as a customer and look forward to contributing to the company’s growth for many years to come.