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Cases - Campaign

Improved campaign site helps Lederne streamline its lead management and a solid service agreement ensures high uptime and security.

As an organization for leaders, Lederne depends on a constant influx of new members, and the main tool in this work is the campaign site e.lederne.dk. Lederne is using vast resources on driving traffic to the page through, among others, Google advertising, and it is, therefore, essential that the page and the registration form always function optimally.

“The uptime should be very high and we must be sure that we receive the information that potential members enter. If it is down for just a single day, it is really critical for us, so it is important that Twentyfour is very quick to respond if there is a need to” says Digital Marketing Manager at Lederne, Claus Bermann.

E-Lederne is built in WordPress with a Wufoo form that sends information to Lederne’s CRM system. Twentyfour(formerly HTML24) has, amongst others, optimized the registration form so that it also sends information about what the person has searched for to find the site.

To ensure that no data is lost, Twentyfour has built an additional security solution that transmits data by email as a backup.

“It’s a simple solution but it works and that is the most important for us. Therefore, we have a service agreement with Twentyfour so that they have the responsibility of maintaining and updating everything that needs to be updated, so the site’s uptime can be kept high” says Claus Bermann.

Technology
HTML, CSS, JavaScript, Sharepoint, Frontend, Responsive
Time
13 days
Code
4352 Lines
Responsible
Bo Møller

Result

Cooperation with Twentyfour has meant that Lederne has been able to improve its lead management. All leads are now provided with information about where they came from and what they have searched for, making it possible to analyze marketing efforts.

Before we couldn’t see which keywords gave us leads, but now we can follow them through the entire process, so we can see which keywords result in members. Take for example a term like ‘legal representation’. This gave us a lot of leads, but with the new system, we discovered that almost none of them became members. They were people who were looking for free legal representation and did not want to be a member. Now, we can remove the ineffective keywords and use both our advertising budget and our telemarketer’s time more effectively” says Claus Bermann, who also emphasizes Twentyfour’s project management.

They are good at structuring and estimating tasks so that you know what you have to relate to. It often fast work, and although we are not their largest customer, we expect that it will be taken care of quickly when we say it is critical – and it happens”, he says.

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